Compare Adjust and Kochava 
At a Glance
Market Segments
Mid-Market (49.2% of reviews)
Mid-Market (40.0% of reviews)
Entry-Level Pricing
Free 1500 Attributions Per Month
Free Trial Per Month
Adjust
Star Rating
(622)4.6 out of 5
Market Segments
Mid-Market (49.2% of reviews)
Pros & Cons
Entry-Level Pricing
Free 1500 Attributions Per Month
Browse all 3 pricing plansKochava
Star Rating
(136)4.1 out of 5
Market Segments
Mid-Market (40.0% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- According to verified reviews, Adjust excels in user support, with many users praising the team's responsiveness and practical assistance during both setup and ongoing use. This level of support is often highlighted as a key differentiator compared to Kochava, where users also appreciate the customer service but note that it may not be as consistently fast.
- G2 reviewers report that Adjust offers a more reliable and comprehensive data tracking experience, particularly in mobile attribution. Users appreciate the accuracy of the attribution data, which helps them make informed budget allocation decisions, while Kochava users mention its effectiveness in tracking paid media buys but may not find the same depth of data.
- Reviewers mention that Adjust provides a highly customizable reporting feature, allowing users to track user journeys from installs to in-app events effectively. In contrast, while Kochava is noted for its ease of use, some users feel it lacks the same level of customization in reporting.
- Users say that Adjust has a significantly smoother implementation process, with many highlighting the intuitive onboarding wizard that simplifies setup. On the other hand, Kochava users report a straightforward implementation as well, but some have experienced minor challenges that could slow down the process.
- Reviewers mention that Adjust shines in providing real-time insights and robust analytics dashboards, which are crucial for tracking performance metrics. While Kochava also offers analytics capabilities, users feel that the depth and usability of Adjust's dashboards give it an edge.
- According to verified reviews, Adjust has a higher overall satisfaction score, reflecting a more positive user experience across various metrics. Users appreciate the platform's reliability and the confidence it instills in their marketing strategies, whereas Kochava users express satisfaction but indicate that there is room for improvement in certain areas.
Pricing
Entry-Level Pricing
Adjust
Base
Free
1500 Attributions Per Month
For growing, independent developers. Get started for free with email support and up to 1,500 monthly attributions.
- Click and impression-based attribution and reattribution
- Unlimited organic installs, impressions, and clicks
- Comprehensive iOS 14.5+ measurement solutions
Kochava
MMP Services
Free Trial
Per Month
Measure and optimize your omnichannel advertising across all platforms and connected devices with our privacy-first measurement platform and mobile measurement partner (MMP) services.
- Multi-Platform App Analytics for Mobile, CTV, Web & Beyond
- Omnichannel Attribution for Paid & Owned Media
- AI-Powered Ad Fraud Detection & Prevention
Free Trial
Adjust
Free Trial is available
Kochava
Free Trial is available
Ratings
Meets Requirements
8.9
467
8.2
109
Ease of Use
8.8
498
7.4
108
Ease of Setup
8.7
446
7.2
60
Ease of Admin
8.7
244
7.7
47
Quality of Support
9.0
461
8.6
102
Has the product been a good partner in doing business?
9.1
247
8.4
48
Product Direction (% positive)
8.9
434
7.6
104
Features by Category
User Identification
7.8
182
7.3
46
8.0
183
7.9
51
8.2
182
8.0
48
Tracking & Reporting
8.9
210
8.4
53
8.3
208
7.9
52
9.1
222
8.2
58
8.9
232
7.7
58
8.1
187
7.4
49
8.2
183
7.6
43
Metrics
8.7
208
8.0
33
8.0
183
7.3
30
8.7
206
7.6
32
8.5
180
7.8
33
9.1
212
8.4
34
Optimization
8.0
39
Not enough data
7.8
39
Not enough data
8.2
39
Not enough data
8.2
38
Not enough data
8.4
38
Not enough data
8.0
38
Not enough data
8.2
39
Not enough data
Reporting & Alerts
8.5
41
Not enough data
8.6
41
Not enough data
8.2
36
Not enough data
8.3
36
Not enough data
Competition Monitoring
8.1
36
Not enough data
8.2
37
Not enough data
8.2
38
Not enough data
8.5
37
Not enough data
Platform Additional Functionality
8.6
39
Not enough data
8.1
36
Not enough data
8.2
37
Not enough data
Agentic AI - App Store Optimization
8.3
27
Not enough data
8.5
27
Not enough data
8.7
27
Not enough data
8.6
27
Not enough data
8.9
28
Not enough data
Trading
7.3
77
Not enough data
6.9
77
Not enough data
8.8
86
Not enough data
Threat Detection
7.6
77
Not enough data
8.1
84
Not enough data
8.1
78
Not enough data
7.9
78
Not enough data
Blocking
7.4
78
Not enough data
8.1
80
Not enough data
7.4
74
Not enough data
Agentic AI - Click Fraud
6.8
62
Not enough data
6.7
62
Not enough data
6.7
62
Not enough data
6.7
62
Not enough data
7.0
64
Not enough data
Platform Basics
8.9
202
8.1
54
8.7
201
8.0
42
8.3
178
7.6
46
8.4
195
7.7
52
8.4
218
7.4
45
7.9
171
7.2
45
Platform Data
8.0
182
7.7
44
8.6
193
8.0
49
8.9
302
8.0
53
8.6
228
7.4
43
8.5
202
7.4
46
8.4
194
7.6
44
Agentic AI - Value Selling Tools
6.5
128
6.0
5
7.4
148
5.3
5
6.9
127
6.0
5
6.8
124
3.7
5
6.9
125
4.0
5
7.1
129
5.0
6
Connected TV (CTV) Advertising PlatformsHide 12 FeaturesShow 12 Features
Not enough data
Not enough data
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
8.3
53
Not enough data
8.1
53
|
Verified
Not enough data
6.8
46
Not enough data
7.0
47
Campaigns
Not enough data
7.2
38
|
Verified
Not enough data
5.9
35
|
Verified
Not enough data
5.7
34
Not enough data
Feature Not Available
Not enough data
5.8
24
Not enough data
7.2
39
Engagement
Not enough data
5.2
33
Platform
Not enough data
7.4
47
Not enough data
7.6
42
|
Verified
Not enough data
6.2
34
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Activity
Not enough data
Not enough data
Not enough data
9.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Audience Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Business Continuity Management
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
8.7
208
8.0
33
8.0
183
7.3
30
8.7
206
7.6
32
8.5
180
7.8
33
9.1
212
8.4
34
Variation Testing
7.3
210
6.3
25
6.9
198
Feature Not Available
8.3
214
7.1
32
7.9
216
7.7
28
8.0
209
7.9
30
7.4
201
7.4
24
Reporting
8.7
220
7.5
32
9.1
243
7.2
39
Personalization
8.1
213
7.4
30
8.1
215
7.2
29
8.4
205
7.7
29
Administration
8.6
228
7.7
34
8.0
211
7.0
29
8.7
232
7.9
39
9.0
224
7.7
36
Categories
Categories
Shared Categories
Adjust and Kochava are categorized as Mobile Attribution, App Store Optimization, Mobile App Analytics, Mobile App Optimization, and Click Fraud
Unique Categories
Adjust has no unique categories
Kochava is categorized as Mobile Marketing, Connected TV (CTV) Advertising Platforms, Cross-Channel Advertising, Marketing Analytics, and Smart Link
Reviews
Reviewers' Company Size
Adjust
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Kochava
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
23.7%
Computer Games
19.4%
Financial Services
7.8%
Entertainment
6.9%
Information Technology and Services
5.0%
Other
37.1%
Marketing and Advertising
29.7%
Entertainment
14.1%
Financial Services
7.8%
Food & Beverages
6.3%
Information Technology and Services
4.7%
Other
37.5%
Discussions
How does adjust work?
1 Comment
İ
Adjust is an analytics platform that helps marketers their mobile apps with solutions for measuring and optimizing campaigns and protecting user data. Read more
What is adjust tool?
1 Comment
AS
Adjust is a Mobile Measurement Partner used for attribution of installs/Engagements on your mobile applicationRead more
Adjust has no more discussions with answers
What is mobile attribution platform?
1 Comment
Official Response from Kochava
A mobile attribution platform, also often called a mobile measurement partner (MMP), is an independent, third-party platform that tracks, organizes, and...Read more
How do you use kochava?
1 Comment
Official Response from Kochava
As a mobile measurement partner (MMP), marketers use Kochava by integrating our software development kit (SDK) into their mobile app to send information on...Read more
What is kochava tracker?
1 Comment
Official Response from Kochava
A Kochava tracker is a piece of code that is integrated into an app to measure attribution, events, and analytics sent between the app and Kochava. Kochava...Read more
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